The 2007 Fendi Fall Collection show at the Great Wall of China. PHOTO: GETTY IMAGES
As devotees know, the fashion calendar is divided between the September fashion shows, which display the designers’ upcoming spring collections, and the February shows, which preview the fall. New York Fashion Week, which wraps up this weekend, is the world’s oldest; it started in 1943, when it was called “press week,” and always goes first, followed by London, Milan, and Paris.
Although fashion week is an American invention, the twice-yearly fashion show can be traced back to the court of Louis XIV of France in the 17th century. The king insisted on a seasonal dress code at court as a way to boost the French textile industry: velvet and satin in the winter, silks in the summer. The French were also responsible for the rise of the dress designer: Charles Frederick Worth opened the first fashion house in Paris in 1858. Worth designed unique dresses for individual clients, but he made his fortune with seasonal dress collections, which he licensed to the new department stores that were springing up in the world’s big cities.
Worth’s other innovation was the use of live models instead of mannequins. By the late 1800s this had evolved into the “fashion parade,” a precursor to today’s catwalk, which took place at invitation-only luncheons and tea parties. In 1903, the Ehrich brothers transported the fashion parade idea to their department store in New York. The big difference was that the dresses on show could be bought and worn the same day. The idea caught on, and all the major department stores began holding fashion shows.
The French couture houses studiously ignored the consumer-friendly approach pioneered by American retailers. After World War II, however, they had to tout for business like anyone else. The first Paris fashion week took place in 1947. But unlike New York’s, which catered to journalists and wholesale buyers only, the emphasis of the Paris fashion shows was still on haute couture.